The global fur trade is launching a campaign that highlights sustainable high quality real fur versus manufactured plastic furs utilizing synthetic fibers made from petrochemicals.
The new global campaign declares, “There’s no Reason to Fake it with Fur”. A small vocal minority composed of activist groups are pushing fake fur as an ethical choice for consumers, but fail to tell the whole story. In response, the Fur industry has produced a video that shows the true environmental costs caused by fake fur and other synthetic fibers as they enter landfills, waterways and food chains.
The International Fur Federation (IFF) intends to set the record straight that real fur is the “responsible choice” for informed consumers concerned about conserving resources and protecting the environment while purchasing high quality, ethically obtained natural fur products.
Keys messages include:
- Real furs are obtained from a well-regulated industry, sourced either from abundant wild populations or from fur farms, where animals are humanely raised to obtain top quality pelts.
- Real furs last generations, far outlasting their synthetic counterparts.
- Fur Farms are the ultimate recyclers. Fur Bearing animals consume human food waste products while creating useful fertilizers and sources for biofuels.
- Wild fur is strictly regulated ensuring responsible stewardship of resources while help to regulate sustainable wildlife populations.
The video shows to expose the “hidden costs” of supposedly “eco-friendly” products
- Fake fur is manufactured from chemicals derived from petroleum in large industrial operations.
- Plastics take hundreds of years to decompose and pollutes landfills, groundwater and contributes to the pollution of our oceans.
- Fake fur is comprised primarily of nylon and polyester fibers – the two most prevalent sources emitting “microfibers”, the tiny pieces of plastic entering landfills, waterways and animal and human food chains.
- “Microfibers” break down into non-decomposable pieces of plastic that end up in our oceans, fish, and seabirds.
- “Trendy” mass produced fake fur is often discarded at a much higher rate than real fur, requiring base chemicals used to make fibers, intensive energy consumption and industrial pollutants for multiple garments to match the lifespan of one real fur which can last upwards of 30 years.
While a vocal minority wants you to believe otherwise, consumers across the globe recognize the exceptional quality and durability of fur as a natural and sustainable product. Time-honored artistry make each article unique while supporting the local families and businesses involved in all aspects of the industry. Not only are these products environmentally sustainable, they also support rural communities and maintain cultural traditions, in some cases, dating back thousands of years. When it comes to sustainability, quality and consumer choice, “There’s no Reason to Fake it with Fur”
For information and interviews:
Keith Kaplan, Fur Information Council of America: 323-646-7791
Alan Herscovici, Fur Council of Canada: 514-865-7601
www.TruthAboutFur.com
www.FurInsider.com
