International Fur Trade Federation Annual Survey
The specter of a luxury slowdown has not affected global fur sales, which have shown an increase for the ninth consecutive year.
The International Fur Trade Federation‘s latest annual survey reveals that consumers spent US $15.02 billion on fur and fur accessories in 2007, up by 11.34% on the previous year.
“Fur is more relevant than ever to luxury brands,” commented IFTF Chairman Andreas Lenhart. “The really strong designer brands are uncompromising in their dedication to quality and luxury. Fur delivers on that brand promise for these design houses.”
This view has been corroborated by the increase in fur on the world’s catwalks during the autumn winter 2008-2009 shows.
Fur is one of the most traditional and exclusive luxury fabrics, and virtually impossible to fake well. It offers the consumer a product which is stunningly beautiful, attention grabbing and by its very nature aspirational luxury, the perfect combination. “It is little wonder that fur sales have remained strong”, says Mr. Lenhart.
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