Overwhelming Resurgence of Fur On the Runways
The prominence of the fluffy stuff on the runways translated into some serious dollars this season.
For fall 2014, statement-making outerwear made from the fluffy stuff (both real and faux) caught our eye in all four cities: it was striped with rainbow colors at Altuzarra, in patchwork patterns at Topshop Unique and Roksanda Illincic, and color-blocked at Marni. Even solid pieces strayed from the normal neutrals, with options in pink, purple and blue seemingly everywhere we looked.
Plus, in a surprising twist, fur was back in a big way for spring, from the pastel coats at Coach and Giamba to the shrugs at Sonia Rykiel and Gucci.
Consumers are responding. According to a new study from Editd, sales of fur are way up, with retailers around the globe on track to beat November 2013 sell-outs by a whopping 125 percent. Outerwear is the most successful category when it comes to fur sales online, with luxury e-tailers like Farfetch, Mytheresa and Luisaviaroma leading the pack. Fur accessories have grown in popularity, too: Following appearances on the fall 2014 runways at Céline, Tory Burch and Balenciaga, Editd has found that 92 percent more fur accessories were sold online this year than at this time in 2013.
If real fur isn’t for you, real-looking faux options are growing in popularity as well, as proven by the rise of the colorful, cult favorite British brand Shrimps, and the Australian label Unreal Fur, the latter of which increased its stockists by 100 percent this fall. While neutral colors like black, grey and brown sold the best, multi-colored furs (especially those in pink) were popular among many customers.
So, with seasonal discounts on the horizon, if you don’t have a fur item on your holiday wishlist, you might want to add it now — especially since the prominence of the material will continue into spring, and likely beyond.
Source: Fashionista Magazine http://fashionista.com/2014/11/fur-sales-fall-2014