The Fur Industry in 2 Minutes

The search for beautiful furs played a key role in North American history, but did you know that the fur trade is still important?
Today there are more than 200,000 licensed trappers across the United States.
These trappers are our eyes and ears on the land helping to keep wildlife in balance with available habitat.
Trapping is carefully regulated to ensure we use only part of the surplus that nature produces.
Only abundant fur bearers are used.
Never endangered species
Watch the video to learn more!

Should You Be Faking It?

Faux Fur is Everywhere You Look
Are You Wearing Fake Fur and Feeling Just a Tiny Bit Smug?

Celebrity designer and animal rights devotee Stella McCartney drapes it over her catwalk models, while Jude Law’s girlfriend, actress Sienna Miller, wears it to walk the dogs.

When TV star Jennifer Ellison was spotted in a wonderful powder pink faux fur jacket (at a pricey £900) she was snapped by every paparazzi at a recent showbiz party.

From H&M to Next, Zara to Accessorize, there’s hardly a High Street store that hasn’t heard the news. Fake fur, whether it be a coat with a funky collar, a trendy tippet, or a cute pair of cuffs, is fun to wear.